What strategies can be learned from the Chinese giants and how can they be applied in a western context?
We show you which future platforms will be coming from China, what new technologies and industries are emerging and why Chinese giants are so successful.
Key Learnings
China’s leading role in the new technological world order
Why is China relevant for me and my company?
Customer Journey of the future
Customer centricity and the seamless connection of offline and online, how do I anticipate customer needs of the future?
Strategies & business models
Which innovations from China could affect my European target market in the near future?
Target group
CEOs & Decision makers
Managers who are looking for new opportunities for their company.
Agencies, Foresight & Innovation Departments
Who want to be inspired by concrete benchmarks.
Founders & Employees with China related Business
Professionals who want enter the Chinese market.
Hosts
Miriam Theobald
Consultant for Digital China
Expert for Urban Innovation
Marcel Münch
Consultant for Digital China
Expert on mobility and EV
Seminar package
- Full day online workshop
- Summary documents and further resources
- Individual One-on-One sessions (as required)
- Certificate of participation
- Access to the DŌNGXii expert network
Why look to China?
Until recently, China was the workbench of the world, but today it is above all an attractive consumer market, with a growing influence on international markets. But beyond this, a particular strength for innovation has developed, which can have a decisive influence on the success of future economic efforts.
Since 2018, China has published more patents than any other country in the world. In 2019 China overtook the USA with the number of Unicorns. A close look at the New York Stock Exchange reveals that listed Chinese giants are overtaking the DAX companies so familiar to us. The pioneering role is changing hands.
What do the entrepreneurs from the Far East do better than their German colleagues? Together we decipher the success factors of Chinese hardware and software start-ups and systematize strategies for successful, future-oriented business models.